The Sound at Nivan 2027
× The Sound
Prepared for Jerusha Bennett and Liz Williams, The Sound

Real people, in the room
where AI decisions get made

Two ways for The Sound to move with Nivan through 2027. One room at a time, or the whole year, in front of the leaders who build and buy AI, UX, product, and research.

Reflect on the pastRealize the presentReimagine the future
Flagship2027, Chicago. To be announced.
The yearSix events
2027 stageDon Norman, Disney, Google
Contactniketa@nivan.live
01
Why us

Why Sponsor Nivan?

Most conferences sell attention. Nivan sells a room where senior people argue about things that matter, and then keep talking.

Our mission

Most innovation rushes forward and lets the humans catch up. Nivan flips that. We move across time with intention, we think as a community before we build, and we keep people in charge of the technology rather than the reverse.

Past, present, future
01

Past, present, future

We look back to learn from what came before, pause to see the present clearly, and only then move forward. Innovation as a continuum, not a sprint.

A community of innovators
02

A community of innovators

Designers, researchers, technologists, and leaders who challenge each other and build together, in the room and long after it.

Human judgment
03

Human judgment

As AI accelerates, the decisions that matter still belong to people. Nivan keeps accountability, discernment, and care in human hands, so the technology serves us rather than the other way around.

Close to The Sound's own idea of driving growth through human intelligence.

A confirmed lineup, alreadyDon Norman is confirmed for the 2027 flagship, alongside speakers from Disney, Google, Salesforce, and the University of Washington.
Seniority, not scaleSenior leaders across AI, UX, product, research, design, healthcare, and innovation. Curated, and meant to stay that way.
Conversations, not booth trafficEvery format is built so people take a position and defend it. Apply to speak
Who is in the room

The audience you would be standing in front of

Measured at Nivan 2026 in Chicago.

54%
Manager level and above
38%
Director level and above
14%
C suite and founders
95+
Unique organizations
11+
Industries represented
51%
Midwest, with attendees from London and India
4.8
Attendee satisfaction
62%
Email open rate
Previous speakers and partners
Amazon
Microsoft
Netflix
Walmart
United Airlines
Geico
AbbVie
GE HealthCare
Docusign
Digitas
Blink
IA Collaborative
Bold Insight
AnswerLab
Conveo
Reach3 Rival Group
Institute of Design
CMAP
What attendees said
Attendee testimonial from Nivan 2026
Attendee testimonial from Nivan 2026
Attendee testimonial from Nivan 2026
Attendee testimonial from Nivan 2026
Inside the room

This is what you are sponsoring

How we work with data. Attendee contact information is shared only where an attendee has explicitly opted in. Nivan never sells or transfers attendee data.
02
Present

Single Event Sponsorship

Question what is happening now, in one room. Six events run across 2027, grouped into four sponsorship properties, and each can be taken on its own. Every event uses the same three tier names, so you learn the ladder once.

Event 1

Nivan 2027, the flagship day

2027, Chicago. Exact date and venue to be announced. A full day across AI, UX, product, research, design, and healthcare.

Confirmed for the 2027 flagship

The stage your brand stands beside

Nielsen Norman Group
Don Norman
Cofounder. Author of The Design of Everyday Things
Disney
Aleksandr Tenyotkin
Principal, Emerging Technologies and Experience
Google
Esteban Perez-Hemminger
Staff Interaction Designer
Salesforce
Ranjeet Tayi
Sr. Director, User Experience Design for AI
University of Washington
Jim Dantzler
Adjunct Professor, Master of Human Computer Interaction and Design
TITLE$40,000One only
PLATINUM$20,000Limit three
GOLD$10,000Limit six
Benefit
TITLE
$40,000
One only
PLATINUM
$20,000
Limit three
GOLD
$10,000
Limit six
Brand visibilityPremier branding across every touchpoint, including stage, website, newsletter, and socialFeatured branding across event, digital, and social, and named from the stageBrand recognition across select event and digital placements, and named from the stage
Sponsor showcasePremier placement at stage entryFeatured placement in the main flowStandard placement
Event passes1042
Welcome bag insertIncludedIncludedIncluded
Conference lanyardsYour brand on the lanyard worn by every attendee, all dayNot includedNot included
VIP hour before the event3 invitations1 invitationNot included
Opt in attendee listIncludedIncludedNot included
Category exclusivityIncludedNot includedNot included
Post event reportSee an example below↓CobrandedIncludedIncluded
RenewalFirst right to renewRenewal priorityNot included

Nivan caps sponsorship at ten tier partners. You will never be one of fifty.

On stage time

Nivan does not sell stage time. The program is curated on merit. Partners at every tier are invited to propose a session, a panel seat, or a duelist role, and proposals from partners are reviewed first. If it is good, it goes on the program, whatever tier you are at.

Apply to speak →

There is one Title Sponsor position at the flagship. Single event Title is subject to availability and is withdrawn once the Annual Title Sponsor is confirmed.

Add on placements or standalone

Named experiences

Three moments at the flagship carry a sponsor name. Each includes one event pass and branding on the signage, menus, and materials for that moment.

Lunch

The one moment the entire room sits down together.

$5,000

Cocktail hour

The signature networking hour, where the conversations actually get finished.

$4,000

Coffee and barista bar

Branding on the station and on every cup, all day.

$3,000
Creative Duel evenings
Events 2 and 3

Creative Duel, Chicago and a second city

Two sides, one question, no safe answers. A leadership panel takes on the same topic, and the conversation continues over dinner.

Title

Title billing, four passes, branding across all promotion, opt in attendee list, and category exclusivity for the evening.

$5,000

Platinum

Named from stage, branding across event and digital promotion, two passes, and inclusion in the post event report.

$3,000

Gold

Logo on event materials and the website, named from stage, and one pass.

$2,000
Nivan Community, free to attend
Events 4, 5 and 6

Three gatherings a year

The widest room Nivan runs, with a community of 2,222 members. Sponsors here are buying reach and goodwill rather than executive access.

Series

Named across all three gatherings, logo on the series page, and inclusion in every announcement.

$2,500

Single gathering

Named at one gathering, logo on that event page, and a moment to welcome the room.

$1,000

Space and food

Host a gathering in your office and cover food. Your team meets the room on home ground.

By agreement
03
Future

Annual Membership

One membership carries The Sound through all six Nivan events of 2027, announced ahead of the calendar and present in every conversation the year produces.

Only membership carries category exclusivity across the full year, and only membership guarantees your place before the calendar is announced.

TITLE$50,000One only
PLATINUM$30,000Limit three
GOLD$16,000Limit six
Benefit
TITLE
$50,000
One only
PLATINUM
$30,000
Limit three
GOLD
$16,000
Limit six
Event 1, Nivan 2027 flagshipTitle level, named Title Sponsor of the flagshipPlatinum levelGold level
Event 2, Creative Duel ChicagoTitle levelPlatinum levelPlatinum level
Event 3, Creative Duel second cityTitle levelPlatinum levelGold level
Events 4, 5 and 6, CommunityNamed Title Sponsor of all three gatherings, with a moment to welcome the room at eachNamed at all three gatherings, with logo on each event pageNamed at one gathering, with logo on that event page
Category exclusivityAcross all three ticketed eventsAt the flagshipNot included
Sponsor showcasePremier placement at stage entryFeatured placement in the main flowStandard placement
Conference lanyardsYour brand on the lanyard worn by every attendee at the flagshipNot includedNot included
Named experience at the flagshipOne of lunch, cocktail hour, or the coffee bar, your choiceThe coffee and barista barOne additional flagship pass instead
Annual passes20127
Opt in attendee listAll six events, three ticketed and three communityThe flagshipNot included
Brand visibility8 Signals sends, 12 social features, and logo on nivan.live through December 20274 Signals sends, 6 social features, and logo on nivan.live through December 20272 Signals sends, 3 social features, and logo on nivan.live through the year
Post event reportSee an example below↓Cobranded, after every eventAfter every eventAfter the flagship
RenewalFirst right to renew, 30 days after the flagshipRenewal priorityRenewal priority
Value if bought event by event$57,500$36,500$21,000
Annual membership$50,000$30,000$16,000
On stage time

Nivan does not sell stage time. The program is curated on merit. Partners at every tier are invited to propose a session, a panel seat, or a duelist role, and proposals from partners are reviewed first. If it is good, it goes on the program, whatever tier you are at.

Apply to speak →
After every event

The Post Event Report

A full account of what was promised, what was delivered, who was in the room, and what we recommend next. It covers the audience and reach, photography and film from the day, the stage moments, what attendees said, your opt in list, and an honest section on what did not work. Issued three weeks after the event, once the photographer and videographer have delivered finished edits.

Every membership level receives it after every event. Title receives it cobranded.

See a full example report→

What category exclusivity means. You name the companies. Title names up to five competitors, Platinum up to three, agreed at signature and held for the term.

What Title Sponsor means. Listed first and largest on the flagship event page, signage, and program, ahead of every other sponsor. The event keeps its own name and the Nivan mark stands on its own.

Membership saves between 13 and 24 percent against buying the same presence event by event, and runs twelve months from the day you sign.

The year between the events

Four surfaces, no stage required

Signals

The Nivan newsletter, with members in named sends across the year.

The video library

Talks, duels, and panels published after each event, with member branding.

Essays and research

Long form writing on intelligence, judgment, and culture, published through the year.

Social

Named social features across the year, including every speaker announcement.

04
For The Sound

Why The Sound, and why now

The Sound spends its days getting close to people to learn what they really do and why. Nivan exists to ask the larger question: as AI gets smarter, what becomes more important about being human.

A room beyond insights

Nivan brings together the product, design, AI, and UX leaders who commission insight, not only the people who produce it. Many of them rarely attend an insights industry event.

Four conversations, one room

Human insights, UX research, innovation, and brand strategy rarely share a stage. At Nivan they do, and The Sound already works across all four.

Experience, shared forward

Every attendee leaves a Message to the Future, and the Time Capsule records what the room believed. A conference built on passing knowledge to whoever comes next.

A Creative Duel we would love to explore with The Sound
AI can run the research. Should it also decide what the research means?

One side

AI synthesis delivers answers in hours that used to take weeks, and lets more teams afford to ask.

The other side

Reading people and culture is judgment work, and speed without judgment only gets you to the wrong answer faster.

Partners at every tier are invited to propose a session like this one, and partner proposals are reviewed first.

Jerusha and Liz, we would be glad to have The Sound with us in 2027

Reply with the tier you are considering and we will find a time to talk it through.

Niketa Jhaveri
Niketa Jhaveri
Founder, Nivan
niketa@nivan.live www.nivan.live
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Prepared for The Sound. Nivan 2027 sponsorship and partnership. Nivan Ventures LLC.